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The ModeMatch Playbook: Choose Sea, Air, Road, Rail or Courier—Without Guesswork
TL;DR: Use the ModeMatch Matrix to compare five factors—Speed, Cost, Reliability, Risk and Fit. Score quickly, pick the winning mode, then sanity-check with the scenarios below.
SpeedCostReliabilityRiskFit
Matrix (score 1–5 per factor)
| Factor | Question | Score | Notes |
|---|---|---|---|
| Speed | What's the hard delivery deadline? | 1 = flexible · 5 = must-arrive | Air/Courier lead; Sea/Rail are slower |
| Cost | How strict is the budget? | 1 = generous · 5 = tight | Sea/Rail win on unit cost |
| Reliability | How much schedule certainty? | 1 = flexible · 5 = tight handoffs | Road/Air often steadier than Sea |
| Risk | Damage/theft/spoilage exposure? | 1 = low · 5 = high | Fewer handoffs + faster = lower risk |
| Fit | Dims/weight/hazmat fit the mode? | 1 = poor · 5 = perfect | Think stackability, DG, handling |
Plan your next shipment
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